Press Release

A New Team of Executive Leadership at St.Cousair

SCOO Parent Company Announces Plan for the Future

June 27, 2018

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Iizuna, Nagano St.Cousair Co., Ltd. (Head Office: Iizuna, Nagano Prefecture) held its general shareholders' meeting on Wednesday, June 20th, 2018, in which a new team of executive personnel was decided. Ryozo Kuze resigned as President and CEO and was reassigned as Representative Director and Chairman. Ryota Kuze was elevated to the position of President and CEO, having previously served as Representative Director. Managing Director Naoki Kuze was also promoted to the position of Executive Vice-President.

Directors Junji Yamaoka and Motomi Shimodaira retired prior to the change decided by the Board of Directors. St.Cousair offers its deepest gratitude to Mr. Yamaoka and Mr. Shimodaira for their service to our company.

Business Succession and Basic Policy from the Founder of St.Cousair

On June 27, 2018, we made one decision. We decided to go back to the basics of customers satisfaction by shifting away from a strategy centered on business growth - which emphasized the opening of new stores and introducing new products - and instead change to a strategy devoted to steadily refining and strengthening our classic products that our customers have loved for many years. We will commit ourselves to focusing on "Current Stores, Current Products and Current Customers." We will strive to maintain our status as a brand trusted by customers, with an eye on our customers' viewpoint and on the development of safe and secure products. Through this, we will seek to improve our brand power.

Looking back, when Mayumi (wife of St.Cousair founder Ryozo Kuze) made and served apple jam for customers having breakfast at the ski lodge we were operating, she had done so with the intent of creating something healthy for her family and for beginning a closer relationship with the customers. This marked the beginning of what became St.Cousair.

For over 40 years since then, we have been chasing a number of dreams, often uphill or on uneven ground, and facing numerous times of difficulty. But there was always a light shining in the distance, leading us to salvation. We still today hold on to these dreams, hoping to continue for another 40 years of developing brands, products and stores and working on new goods created by talented people.

Continuing for the next generation of our company under the leadership of the incoming President and CEO Ryota Kuze and the Executive Vice President Naoki Kuze, we will focus on the following measures:

"Returning to Our Roots" "Improving Our Brand Power" (excerpts)

• We will continually refine our classic products with our product developers, raw material purchaser, store staff and throughout the company.
• We will communicate our product development story to the sales floor, and from the sales floor to the customer
• We will expand the development of Gift Items
• We will strengthen our commercial wholesale sales
• We will enhance our Online Store

From "Kuze Fuku & Co." in Japan to "KUZEFUKU & SONS" in the US;
From Retail to the Development of Business Wholesale

St.Cousair,Inc. (SCOO) has recently begun the development of a business wholesale model, using existing St.Cousair and Kuze Fuku & Co. products for wholesale in the USA.

In July 2018, SCOO launched a new brand, Kuze Fuku & Sons, along with a related production base and is currently developing a related sales base. The "Sons" in Kuze Fuku & Sons is, of course, in reference to the Kuze family siblings Ryota and Naoki, who are now carrying on the mantle of their family's company and the dreams that came with it. Already, Kuze Fuku & Sons' Banno Dashi Soup Broth has been adopted by a restaurant in the US, and delivery of the product will occur in mid-July. This Banno Dashi is a retail product from Kuze Fuku & Co., known as "the Japanese Gourmet Store" in Japan, and has been used in non-retail, business portions at the company's Kuze Fukudo cafeteria in Karuizawa, Nagano Prefecture. This same product was introduced at food expositions in the US and will be provided to the restaurant in the US in mid-July. This product has a longstanding good reputation and is seen as having a promising potential.

Meanwhile, we are promoting the expansion of sales channels, not only with the Kuze Fuku & Sons brand, but also through OEM sales negotiations for SCOO company-owned products.

Having years of experience in retail manufacturing, with some exposure to wholesale as well, SCOO's new brand Kuze Fuku & Sons will present a new challenge, in which we devote our time and energy to promoting wholesale manufacturing in the USA.

What began in the 1970s with Ryota and Naoki’s mother making homemade jam for guests at the ski lodge they ran has since developed into the creation of the St.Cousair brand and the Kuze Fuku & Co. brand. Through all the difficulties and challenges, the sons have seen it all, and will continue their parents’ dream of providing safe, quality food to customers around the world.

History of St.Cousair Co.